Reviewed 2026-08-12 from public pages only. No access to your accounts was used or needed.
Universal Analytics stopped processing data on 1 July 2023. The tag container still references this property, which means it has been sending to a dead endpoint ever since.
What we can seeUA-41882063-1
Nothing is being lost today because the property is already dead, but a container nobody has opened in three years is rarely wrong in only one place.
Directly visible in the code on your site.
The same Google Ads conversion ID appears hard-coded in the page source and again inside the tag container. Both copies load on every page view, so events are sent twice.
What we can seeAW-871204993
Duplicated conversions make reported ROAS look better than the business actually earned, and the bidding algorithms are being trained on the inflated number.
Directly visible in the code on your site.
We can see the Meta Pixel from outside. The Conversions API is a server-to-server call, so we cannot see it either way, this is a question rather than a finding.
What we can seeMeta Pixel present; server-side setup cannot be observed from outside
An observation rather than a diagnosis, it may well be deliberate.
AW-871204993G-4KQ2W1TB09UA-41882063-1612094883771205